Campaign Concept: Artistic Hotel Experience

Idea: This concept will play on visual representations of “expect the unexpected”, by inserting common hotel room items into art (gallery) spaces, and vice versa- art iconography into a common hotel room.

Insight: These executions will apply the Unique Selling Proposition strategy to 21C Hotels by showcasing their uniqueness as a brand. When people think of hotels, they typically think of a bedroom with a stark white bed where they sleep for a night, and then move on with their lives. But 21C is different- they embody the culture and spirit of a city by including art galleries, installations, restaurants, and event spaces that reflect the heart of each city they are located in. We aim to highlight this uniqueness in our ads by creating striking visuals that viewers wouldn’t normally see, to catch their interest and prompt them to want to learn more about 21C Hotels, or maybe even book a stay.