Campaign Concept 

Idea: Introduce tempting new fall flavors to transform Olipop from a popular soda substitute to a distinctively delightful, gut-friendly beverage. This campaign aims to give a healthy substitute for the seasonal, unhealthy fall beverages sold by everyday beverage competitors during the Halloween season. It will also generate the same kind of enthusiasm as seasonal beverage launches.

Insight: Consumers are becoming more health concerned but they still have a craving for the comforting, nostalgic fall flavors like cinnamon, apple cider, and pumpkin spice and Halloween fanatics really love this season. By providing a healthier substitute for sugar-filled, calorie-dense beverages, Olipop can appeal to people's sentimental attachment to Halloween customs by creating a gut-friendly, probiotic soda with these popular seasonal flavors. This gives Olipop a distinct position in the market to meet desires for indulgence and wellness, drawing in not only its current customers but also seasonal beverage enthusiasts seeking guilt-free fun.